Page 2 - SMS Food Trends 2020
P. 2

1. Food Storytelling

          People tend to pay attention to what
          they eat and story behind the products.
          The story tells the true bene ts that they
          are getting and reveals the process of
          each product.  The more consumers
          connect with the story, the more they                                                                                 3.  Sustainability at Heart                             4.  The Right Bite & Lifestyle
          decide to purchase that particular
          product. Nowadays, the manufacturer                                                                                   The  sustainability concern  has risen                  We are living in the world where

          draws a timeline back to the organic                                                                                  hugely in this decade with no signs of                  everything is just so convenient; to eat, to
          farming,     the     devotion      in    each                                                                         slowing down. From market research,                     cook, to grab and go. Nonetheless,
          production and connects it to the  nal                                                                                consumers are more willing to pay extra                 consumers seek convenience but also
          product.  This trend is very useful for                                                                               for the products that are friendly to the               crave nutritious foods as the result of
          agricultural products in the way that                                                                                 environment  and  solve  the  plastic  and              rising health-conscious trend. As it is said
          they can emphasize their uniqueness,                                                                                  food waste problems. This has prompted                  “busy consumers want to be healthy as
          premium quality, and sustainability                                                                                   manufacturers to rethink and prioritize                 well”, they look for foods that are easy to
          e orts living in the business supply                                                                                  eco-e ciency in their products including                prepare, easy to cook at home, and rich in
          chain.                                                                                                                renewable energy resources, recycling                   nutrients as if they were eating at the
                                                                                                                                plastic, and food waste reduction. These                restaurant. This year will cement the role
                                                                                                                                changes are in response to the fact that                of convenience and health balance.
                                   STORY SELLS ITSELF                                                                           consumer would like to take part in
                                                                                                                                protecting the earth. Nowadays, it has
                                                                                                                                become a positive trend and consumers
                                                                                                                                want to try out a new lifestyle that
                                                                                                                                promotes true sustainability.                           5.  Texture draws Purchase

                                                                                                                                                                                        In consumer’s mind, the better food looks,
                                                                     2. Plant-Based is on the rise                                                                                      the more interesting it is. Texture plays an

                                                  Plant-based food is on the rise and will continue to                                                                                  essential role in determining people’s
                                                  grow in the long term. People are turning to meatless                                                                                 feelings about foods. As true as it sounds,
                                                  products and seeking alternative protein sources                                                                                      mouthfeel and desirable indulgence lead
                                                  which are derived from plants and rich in nutrients                                                                                   to a satisfying sensory experience for
                                                  such as soy beans, lentils, chickpeas, peanuts, and                                                                                   consumers. It is even better when
                                                  quinoa, described as “Super Food”. People are shifting                                                                                manufacturers       can     deliver    unique,
                                                  towards cleaner living, animal welfare and a                                                                                          di erent, and fun experiences into their
                                                  sustainable planet. A number of food companies took                                                                                   foods.    This     re ects     the     textural
                                                  the challenge to deliver the best alternative products                                                                                importance in food that must not be

                                                  with cleaner label ingredients while improving the                                                                                    overlooked.
                                                  nutrition pro les.

                                                                                             VEGAN ON THE GO                                                                                            TEXTURE LEADS PURCHASING
   1   2   3   4   5